March 16, 2018
Islamic Republic of Iran Broadcasting (IRIB) launched a new TV channel Saturday to push Iranians to buy Iranian-made products.
A large number of officials came together at the headquarters of state broadcasting to take part in the inauguration ceremony of the channel called “Iran Kala” (Iran Commodity).
Speaking at the ceremony, IRIB Managing Director Abdol-Ali Ali-Asgari said the channel was established in response to Supreme Leader Ali Kha-menehi’s emphasis on the “resistance economy,” employment and the use of Iranian-made products.
He said the channel is intended to support small and medium-sized businesses and knowledge enterprises, which create more employment opportunities.
The channel will also provide opportunities for those companies using Iranian experts to promote their products free of charge, he said.
The companies also have the chance to introduce their products through commercials on the channel.
Ali-Asgari asked Iran Kala director Ardeshir Zabolizadeh to launch a multi-language website for the channel to promote the export of Iranian products.
An Iran Kala pilot channel came on stream a year ago, which produced 50,000 minutes of programs, Zabolizadeh said.