June 20, 2025
In the continuing war against assertive women, regime authorities have shut down the Instagram page of a popular beauty products brand after it released a promotional rap music video featuring young female hip hop artists.
advertise beauty products. The regime does not like their singing.
Khanoumi Shop, an online cosmetics and personal care retailer, had posted the promotional video as part of a new campaign to market its brand.
The video showcased young women performing a rap song — a move that violated the Islamic Republic’s ban on female public singing. The women, however, were dressed conservatively and all had their hair covered.
Following the video’s release, Khanoumi’s Instagram page — which had 1.5 million followers — was taken offline by judicial order.
This is not the first time the brand has used methods frowned upon by the clerical establishment to promote its products. Two years ago, it released another rap video featuring female animated puppets to advertise its wares. The female puppets, however, did not cover their hair.
The company has also engaged in sharp messaging which could be construed as an oblique critique of officialdom. It promoted a moisturizing cream by referencing Esfahan’s dry Zayandeh riverbed, showing its cream bringing back water to the river!
